The Bock was entirely engineered brick by brick in Stud.io to recreate the iconic shape of the A&W mug and design the custom instruction booklet. From the foam to the transparent glass, every detail is an original creation.
The LEGO Mug
When an A&W fan shared their own LEGO replica of a restaurant on social media, it was the ultimate display of brand loyalty. Instead of just liking the post, we jumped at the chance to take the game a step further.
We designed a one-of-a-kind, completely custom LEGO set: Le Bock Lego, a perfect replica of A&W’s iconic root beer mug. The creator received his exclusive set right at his doorstep, packaged in an official box specially printed with his name.
This scale replica, assembled from 451 pieces, captures every detail of the cult object: from the transparent walls to the overflowing foam collar, down to the condensation drops.
